REIF • Marketing
Marketing Goals
Where we’re headed — projections for the quarter and a running countdown toward the $10M goal.
64%To $10M
The Big Goal
Road to $10M Revenue
$6.4M
Earned
$3.6M
To Go
On current pace, projected to cross the line in Q4 2027.
Leads Still Needed
1,840 leads
740 of 2,580 leads to goal · at ~158/mo that’s about 12 months. Hit 165/mo to finish early.
This Quarter — Q2 2026 Projections
Planned Spend
$18,000
Projected Leads
520
Target Cost / Lead
$35
Projected Revenue
$1.12M
Pace & Annual Outlook
Monthly Leads vs Target▲ On track · 104% of pace
Target 145/mo
Jan
Feb
Mar
Apr
May
Jun*
*June projected
2026 Annual Pace
740
of 2,100 target
35% of the year’s lead goal — slightly ahead of the 33% calendar pace.
$5.4K
avg revenue / closed lead
Used to translate leads → the $10M countdown above.
All figures are sample placeholders to show the layout and the “countdown to $10M” concept. Real targets & actuals can be wired up next.