REIF • Marketing

Content Engine

The viral-loop system: borrow proven hooks, deliver YOUR expertise, post daily, double down on what pops. Mike films — TR does everything else.
The Loop — 6 Steps
1

Mine proven winners

Instagram Explore → search the niche (home renovation, construction, real estate investing) → Reels tab → save 100 videos over 1M views. These already won the algorithm.

TR runs this
2

Extract the hooks

The first 1–3 seconds is why a video wins. Pull the hook pattern + general topic from each saved video — NOT the content. The hook is transferable; the value must be yours.

TR runs this
3

Write 30 scripts

Viral hook patterns + Michigan Builders expertise as the value. 30–60 seconds each, one idea per video, always ends with a soft CTA.

TR drafts · Mike approves
4

Film & post daily

One video, every day, one account. Phone camera is fine — authenticity beats production. Batch-film 5–7 on a slow morning, post one per day.

Mike films
5

Read the data

Track views/saves/comments per video. Most will do nothing — that's normal and part of the system. You're fishing for the outlier.

TR tracks
6

Double down on the pop

When one goes viral: same hook, same topic, new formats — repeatedly. One winner becomes a franchise. Feed results back into step 3.

Both
⚠️ The video's own punchline: this system works because nobody wants to do the work. That's the edge here — TR automates steps 1, 2, 3, 5 and 6. Mike's only job is pressing record.
Starter Hook Bank — adapted to Michigan Builders
"If you had to take a $40k house to rent-ready in 30 days, here's exactly how..."Challenge/blueprint hook — the format from the video itself. Works for every rehab story you have.
"I've done 700 rehabs. Here are the 3 things that kill a budget every time."Authority + negativity bias. Your 700 number IS the hook.
"Third generation builder. My grandfather started this in 1974. Here's what he taught me that contractors today skip..."Story/legacy hook — nobody competing with you can copy this one.
"This is what a $25,000 kitchen actually gets you in Michigan."Price transparency hooks dominate construction content — everyone wants real numbers.
"Watch what we found when we opened this wall..."Curiosity gap + job-site footage. Film these moments as they happen.
"Investors: stop paying retail for rehabs. Here's how the pros price a turn."Direct call-out to your second audience — feeds PM + construction cross-sell.
"The #1 mistake homeowners make when hiring a contractor (it's not price)."Mistake/warning format — highest save rate in home-services content.
"Before/after: this Flint house was condemned. 6 weeks later..."Transformation hook — before/after is the single most reliable format in this niche.
Weekly Rhythm
🎬 Mike (≈1 hr/week)
  • Batch-film 5–7 scripts in one session (job site or truck — real settings win)
  • Grab raw job-site moments as they happen: demo day, wall opens, finished reveals
  • Approve next week's scripts (thumbs up/down in Telegram)
⚙️ TR (automated)
  • Weekly hook mining from top reels in niche → refresh the hook bank
  • Draft scripts pairing fresh hooks with Michigan Builders stories
  • Track per-video performance, flag the outliers, queue the double-downs
  • Cut approved long clips into short verticals w/ captions (when footage lands)
Status
  • READYHook bank seeded (8 starters above) — TR expands weekly
  • READY3 VSL scripts already written for landing pages (see Content plan doc)
  • MIKEPick the account: post on personal brand, a new @michiganbuilders handle, or both
  • MIKEFirst batch-film session — 5 scripts, phone camera, job site
  • NEXTTR writes the first 30-script queue once account choice is made
Maintained by TR · Added July 4, 2026 — technique from Mike's reference video (viral hook-loop system). Posting stays manual until Mike flips automation on.